Rod Snowdon is Professor of Plant Breeding at Justus Liebig University in Giessen, Germany, where he completed his PhD 1997 after studying biology in New Zealand. Today he leads a large research group working on crop genome analysis, quantitative trait dissection and breeding of major crop plants with a focus on canola and cereals. He also holds honorary professorships in China and Australia. Rod collaborates extensively with national and international partners in numerous public-private research consortia on crop genomics, phenomics and bioinformatics. Besides classical quantitative genetics and molecular breeding, his research includes approaches to implement automated phenotyping, high-throughput genotyping, genome sequencing and genome structure analyses along with predictive modelling into analyses and dissection of complex trait regulation.